Travelers in 2019 see a series of exciting trends—thanks to changing consumer behavior and an emphasis on wellness. For those wondering what will be in store for next year, here are some of the top predictions shared by industry experts.
Planning a big, extended vacation can be extremely stressful. This is why “travelers are ditching weeklong summer vacations in favor of shorter, more frequent breaks,” said Loes Daniels, Founder of Flightgiftcard and Hotelgift. The rise of “serial short breakers” means more business for local economies, especially when more people opt for staycations in “more unusual accommodation options such as yurts, pods and Airstreams.”
Like it or not, travel business is increasingly driven by a location’s Instagram-ability, according to Daniels. In a survey conducted by UK company Schofields, more than 40% of respondents under 33 consider “Instagrammability” the most important factor in choosing their holiday destination. Whether it is art-driven experiences such as Art Basel or beautiful locations that are snapshot-worthy, 2019 sees more social media-inspired tourism.
Driven by wellness
Wellness tourism is expected to grow more rapidly in the next few years—with the Global Wellness Institute projecting it to grow twice as fast as general tourism and reach $919 billion in 2022 from the $639 billion in 2017. From fitness-centric resorts and hotels with holistic spas to natural immersion getaways, these travel experience are geared to leave you rejuvenated and equipped with the techniques for a better lifestyle.
Forget business trips. One of the key rising trends in 2019 is “bleisure” travel, which sees people mixing business with leisure. According to a recent survey by Avis Car Rental, 87% of business travelers say that they are likely to mix business and leisure on the same trip. This is hardly surprising, considering that 92% of respondents admit to doing some work on dedicated leisure vacations, while 56% of travelers with children are likely to include the family on business trips. As a result, “the line between a business trip and a leisure vacation is increasingly blurry,” noted Beth Gibson, Experiential Travel Expert at Avis, with “business travel more often [involving] high-end amenities in desirable locations.”